Dimitris Petrou

Dimitris Petrou has been doing what he loves most since 2008. He designs and creates unique, Sur Measure clothes for women and men, that are literally a perfect fit. His atelier at 23 Kanari Street in Kolonaki offers the unique experience of creating ensembles that dress both the significant moments and the casual needs of his customers.

After completing his studies in fashion design, he worked as a stylist for magazines, television and record companies, and then trained for two years alongside the designer Angelos Frentzos. He presented his first complete (for both men and women) collection ‘DEBU10’ in March 2009 during Athens Fashion Week, followedby his SS2010 collection ‘TRUE’, for the same institution. In recent years he has been showing his collectionsindependently: ‘SUR MESURE’ was presented at the AMP gallery, ‘THEROS’ at the Thision theater and ‘DOGMA’ at the location of an old tannery. His shows have a multidimensional character that is closer to a performance rather than a catwalk. His work is characterized by neo-romanticism, timelessness, comfort and functionality. He insists in the use of natural materials, particularly focusing on seams, finishings, as well as thequest for the perfect fit. Original tailoring and detailed haute couture are the main characteristics of every itemthat bears his signature. His creations are available exclusively in his showroom where, in addition to the current collections, one can be introduced to the experience of sur mesure by acquiring a unique, tailor-madeoutfit.

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