Today, Koudounaris is one of the most prominent and influential figures amongst a new generation of Greek designers having presented 29 women’s and 16 men’s collections to date. Acknowledged for his specific aesthetic obsessions that make his designs easily identifiable, he has become a favourite amongst Greek celebrities who choose his designs for their public appearances.

Distinguished by wild elegance, sensitivity and conceptual patterns, his designs seek to highlight the female figure, by paying attention to every design detail and by using high quality materials. Ultimately, all of his collections are defined by the use of couture techniques along with experimentation with the aim of making the wearer both feel and look their best while in his clothes.

Current stockists include high-end boutiques and concept stores in Australia, Denmark, the USA, Egypt, Lebanon, Saudi Arabia, Zurich, Germany, Italy, Turkey, Greece and Cyprus.